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Wireless billboard channels (WBCs) are fundamental to the consumer-centric business model (CBM) of the new emerging ubiquitous consumer wireless world (UCWW). They were introduced as instruments to facilitate service advertisement, discovery and association (ADA). A WBC three-layer model, a set of efficient algorithms and a software testbed for WBC over digital video broadcast - handheld (DVB-H), is set out in this paper. With the proposed end-to-end novel solution, the service advertisements can be broadcast on WBC in an efficient and intelligent way.