查看文章

With the rapid development of communication technology, the field of telecommunication faces complex challenges due to the number of vibrant competitive service providers. Customer Churn is the major issue that faces by the Telecommunication industries in the world. Churn is the activity of customers leaving the company and discarding the services offered by it, due to the dissatisfaction with the services. The main areas of this research contend with the ability to identify potential churn customers, cluster customers with similar consumption behavior and mine the relevant patterns embedded in the collected data. The primary data collected from customers were used to create a predictive churn model that obtain customer churn rate of five telecommunication companies. For model building, classified the relevant variables with the use of the Pearson chi-square test, cluster analysis, and association rule mining …