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Despite all initiatives introduced for maximizing energy savings domestic energy consumption is in constant increase. However, very little investigation has been carried out on the integration of household’ consumption trends, the parameters influencing them and the characteristics of the provided feedback. 2000 Swedish households were included in this study. Electricity consumption data for apartments and houses has been analyzed for a 4year period as well as possible household socio-economic factors affecting it. The data has been further compared to other households located in different cities in Sweden. The effects of the different ways of presenting feedback used for the different households groups have also been evaluated. From the results obtained from the questionnaire used, several households’ characteristics were proposed together with consumers’ preferences to be considered during the …