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This paper examines how organizations can make long-term, distant future goals related to corporate sustainability actionable in the short-term, near future. Prior research suggests that this challenge is particularly pronounced in traditional organizations used to operate within a highly institutionalized temporal context dominated by economic short-termism. We add to this research by empirically investigating different forms of temporal work at a big German automotive firm that currently undergoes a major strategic reorientation toward sustainability. Drawing on interview, documentary, and press data, we discover and theorize the interplay of four intersecting forms of temporal work: explicit vs. implicit and aspirational vs. translational temporal work. Importantly, we find that explicit-translational temporal work—which focuses on breaking down sustainability goals into KPIs—in itself was not sufficient for deep-level …