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The past decade has witnessed a significant shift in how products and services are marketed. The proliferation of social media marketing, alongside advances in mobile technologies and location-based targeting, has significantly enhanced the capabilities of customer engagement. Influencer marketing which is becoming more contextually relevant with brands has taken off with this unprecedented connectivity. With increasingly more influencer agencies coming on board, influencer marketing becomes more accessible and measurable than ever before. Over the past five years, many companies have collaborated with influencers, to increase brand awareness or boost conversions among a specific target audience or about a distinct niche. Influencer marketing is set to grow from an ancillary marketing tactic to a $5–$10 billion dollar industry (Mediakix, 2019). Fashion, beauty, gaming, travel, and lifestyle brands are …