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Service firms recognize the need to introduce new technologies to stay in the market, or to retain their competitive advantage compared to their rivals. Introducing new technologies in an organization is by no means easy and poses many challenges like the acceptance and adoption of new technologies by employees. The technology acceptance model (TAM) has often been applied to explain individual technology use. In previous studies, the model has been extended with many different constructs, including personal and technology related factors. Also management support and training have been shown to positively influence technology acceptance. However, the influence of leadership style in this context has not been studied before. This study models and tests two leadership styles (transactional and transformational) as antecedents to perceived usefulness and perceived ease of use of new …