作者
Nicola Bellantuono, Ilaria Giannoccaro, Pierpaolo Pontrandolfo, Christopher S Tang
发表日期
2009/10/1
期刊
International Journal of Production Economics
卷号
121
期号
2
页码范围
383-394
出版商
Elsevier
简介
Consider a supply chain that consists of a supplier and a retailer, who sells a single product to the customers over a short selling season. In this paper, we present a model in which the supply chain partners participate in two different programs: (1) the supplier and the retailer enter a revenue sharing (RS) contract and (2) the retailer offers an advance booking discount (ABD) program to the customers. Under the RS scheme, the retailer shares a portion of the selling price to the supplier in return for a lower wholesale price. The ABD program is intended to use price discount to entice customers to pre-commit their orders. Besides demand increases, the ABD program allows the retailer to use the pre-committed orders to develop more accurate forecasts. By examining our model, we determine the optimal decisions associated with these two programs including the optimal price discount, optimal order quantity. We …
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N Bellantuono, I Giannoccaro, P Pontrandolfo… - International Journal of Production Economics, 2009