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Project portfolio management is about selecting the right development projects for a company in order to secure that the company is competitive. However, many companies lack a structured process for selecting new development projects. Several significant decisions are taken in the pre-specification phases of product development. Early decisions are taken that affect the environmental impact of a product. In this paper we describe a proactive environmental design approach. Environmental considerations are included into the process of selecting new project development projects and into the decision preparation phase for product development.