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Attracting talent is key for every organization. This research introduces a novel way to attract talent: creative workspace design. In two studies with complementary samples and methods, we examine whether, when, and how a firm's creative workspace design enhances organizational attractiveness. In Study 1, we use an experimental design to examine the attraction effect of creative (vs. conventional) workspace design from the applicant's perspective. First and foremost, we find that creative workspace design has a positive effect on organizational attractiveness. Second, our findings reveal two underlying mechanisms that help to explain this positive attraction effect: perceived climate for creativity and perceived innovation ability of the firm. Moreover, findings show that this attraction effect is stronger for highly creative (vs. less creative) individuals and attenuated for high-value (vs. low-value) workspaces. In Study 2 …