查看文章

Emerging transportation services are quickly changing the way individuals travel by expanding the set of transportation alternatives available for a trip, allowing for more flexibility in travel schedules and providing access to transportation without incurring the costs of auto ownership. Among the most controversial and rapidly growing shared-mobility services are ridehailing services, such as those offered by Uber and Lyft in the U.S. market. In this paper, we investigate the factors affecting the adoption of ridehailing through the estimation of a latent-class adoption model that captures the heterogeneity in individuals’ tastes and preferences, focusing on members of the millennial generation and the preceding Generation X. We present a 3-class adoption model that provides better goodness of fit and interpretability of the classes compared to other model specifications that were tested. The three distinct classes have …