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On-demand ride services, such as those offered by Uber and Lyft, are transforming transportation supply and demand in many ways. As the popularity and visibility of Uber/Lyft grow, an understanding of the factors affecting the use of these services becomes more important. In this paper, we investigate the factors affecting the adoption of on-demand ride services among millennials (i.e. young adults born between 1981 and 1997), and members of the preceding Generation X (i.e. middle-aged adults born between 1965 and 1980) in California. We estimate binary logit models of the adoption of Uber/Lyft with and without the inclusion of attitudinal variables, using the California Millennials Dataset (N = 1975). The results are consistent across models: we find that highly educated, older millennials are more likely to use on-demand ride services than other groups. We also find that greater land-use mix and regional …