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The subjective perception of Risk, Security, and Privacy in using online platforms and technologies determines to a large extent customers’ behaviours on these platforms. Accordingly, in this applied research project we have empirically explored how procedural anonymity and privacy influence customers’ willingness to use an online fitting application for fashion. Moreover, we have developed a psychometric tool that captures the psycholog ical variables (e.g., trust, perceived privacy risk, perceived privacy control, and online self-disclosure behaviour) of using online fashion technology. Furthermore, we will report the psychological factors that predict customers’ willingness to use online technology for fashion (e.g., online fitting application).