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The marketing scenario is drastically changing, with the focus shifting from traditional marketing towards digital or electronic marketing. Enterprises must recognize the new paradigm which focuses on customer relationship and which ultimately helps in creating and retaining loyal customers. A recent tool of creating a loyal trustworthy customer relationship is by using content marketing, meaning providing customers with valuable information in the form of content and enabling two–way communication. For the creation of successful content marketing, it is very crucial for an enterprise to know how consumers perceive contents, what does attract them about the contents, what do they expect from contents, etc.