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We at Amity University Madhya Pradesh are organizing an ABC IX-International Conference on Resilience & Reinvention of Business in the VUCA World on 13th November 2021. The objective is to provide a platform to researchers, academicians, industry managers and students to come together and share their knowledge, thoughts and experiences. We are sure that this conference will not only be helpful to academicians but will also provide a way to student fraternity for further research and innovations. Some of the selected papers received in the conference are being published in this book.