作者
Smriti Mathur
发表日期
2019
期刊
International Journal of Research in Social Sciences
卷号
9
期号
4
页码范围
1184-1199
出版商
International Journals of Multidisciplinary Research Academy
简介
Green is a symbol of nature and this word has become a new trend of development. Consumers increasing awareness about importance of using herbal products increased the demand of green products in market. Each consumer has different views on the meaning of green products but everyone is demanding these products ultimately to reduce the side effects of using chemical products. Since every consumer has different demographic characteristics, therefore everyone has different reasons of buying green products. Also, there are number of factors affecting consumer buying behaviour such as social factors, cultural factors, psychological factors etc. Psychological factors include motivation, perception, personality, attitude, belief etc. So, this research paper is focussed on the impact of demographic variables on the consumers attitude towards green products which determines their behaviour. This paper is …
学术搜索中的文章
S Mathur - International Journal of Research in Social Sciences, 2019