作者
Giovanni Acampora, Daniyal Alghazzawi, Hani Hagras, Autilia Vitiello
发表日期
2016/3/10
期刊
Information Sciences
卷号
333
页码范围
88-107
出版商
Elsevier
简介
During the last two decades, the Internet has changed people’s habits and improved their daily life activities and services. In particular, the emergence of e-commerce provided manufactures and vendors with more business opportunities. This allowed customers to benefit from a global, quicker and cheaper shopping environment. However, e-commerce is evolving from a centralised approach, where consumers directly purchase products and services from businesses, to a Peer-to-Peer (P2P) perspective, in which customers buy and sell goods amongst themselves. In P2P scenarios, it is crucial to protect both buyers and sellers (the peers) from being victimised by possible fraud arising from the uncertainties, vagueness and ambiguities that characterise the interactions amongst unknown business entities. For this reason, the so-called reputation models are becoming a key architectural component of any e …
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