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Shared parking allows the effective use of undersupplied parking spaces and contributes to the alleviation of urban parking problems, traffic congestion, environmental pollution, and other negative externalities of traffic. However, little is known about the acceptance of shared parking by consumers of a different socio-demographic profile. To understand the feasibility and potential success of shared parking, this paper develops a stated choice experiment with three choice options: fixed mode shared parking, flexible mode shared parking and not interested, to investigate parking space owners’ propensity to engage in shared parking under varying conditions. Because the demand for shared parking is uncertain, the revenues owners may generate are uncertain. As one of the most popular theories of decision making under uncertainty, the cumulative prospect theory is incorporated into a multinomial logit model to …