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With emergence of self-driving vehicles and multimedia rich Internet of Things (IoTs), Inter-Vehicular Communication (IVC) is at rise. IVC has the potential to radically improve the efficiency, safety, and comfort of everyday road travel without needing expensive roadside infrastructure. Nevertheless, a proficient way to quantify and price the multimedia services provided through IVC are yet to be fully investigated. The primary objective of this paper is to develop a Quality of Experience (QoE)-centric pricing model for the multimedia services provided through IVC by seamlessly integrating the multimedia QoE pricing concept. The developed model aims to motivate multimedia-driven vehicle-to-vehicle (V2V) communication by allowing the end-user vehicles to achieve higher QoE and vehicle-to-infrastructure (V2I) by incentivizing neighboring vehicles participating in relaying the multimedia content. Utility maximization …