作者
Park Thaichon, Gajendra Liyanaarachchi, Sara Quach, Scott Weaven, Yi Bu
发表日期
2019/8/28
期刊
Marketing Intelligence & Planning
卷号
38
期号
6
页码范围
676-698
出版商
Emerald Publishing Limited
简介
Purpose
The purpose of this paper is to review the past, current and future trends in empirical research and theoretical insights into online relationship marketing.
学术搜索中的文章
Online relationship marketing: evolution and theoretical insights into online relationship marketing
P Thaichon, G Liyanaarachchi, S Quach, S Weaven… - Marketing Intelligence & Planning, 2019