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In vehicular ad hoc networks (VANETs), efficient message dissemination is critical to road safety and traffic efficiency. Since many VANET-based schemes suffer from high transmission delay and data redundancy, the integrated VANET-cellular heterogeneous network has been proposed recently and attracted significant attention. However, most existing studies focus on selecting suitable gateways to deliver safety message from the source vehicle to a remote server, whereas rapid safety message dissemination from the remote server to a targeted area has not been well studied. In this paper, we propose a framework for rapid message dissemination that combines the advantages of diverse communication and cloud computing technologies. Specifically, we propose a novel Cloud-assisted Message Downlink dissemination Scheme (CMDS), with which the safety messages in the cloud server are first delivered to …