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Application of the principles of evolution and natural selection to the phenomena of human mating does not lead inevitably to a single theoretical model. According to the standard evolutionary model, formally known as sexual strategies theory , biologically based sex differences in parental investment have resulted in hard-wired sex differences in mate preferences and mating strategies. A critical analysis of the logical and empirical foundations of the theory reveals several weaknesses and limitations. This article demonstrates how attachment theory (, , , , ) can be used to integrate a diverse set of ideas and research findings and provide a more grounded account of human mating.