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This paper presents a review and assessment of the use of balanced sampling by means of the cube method. After defining the notion of balanced sample and balanced sampling, a short history of the concept of balancing is presented. The theory of the cube method is briefly presented. Emphasis is placed on the practical problems posed by balanced sampling: the interest of the method with respect to other sampling methods and calibration, the field of application, the accuracy of balancing, the choice of auxiliary variables and ways to implement the method.