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purpose. Formation of methodological foundations for assessing the innovative development potential of an industrial enterprise. The rationale for the use of a comprehensive system of indicators that will allow conducting assessment of the ability of its innovative development, identifying the risks and threats that affect the innovative activity of the enterprise. Definition of an approach to assessing not only quantitative indicators, but also qualitative ones regarding the innovative development potential of an industrial enterprise. Methodology. In the research process, the following general scientific and applied research methods were used: analysis and synthesis, deduction and induction were used to determine factors of influence on the internal and external environment of an industrial enterprise; systematization and generalization for calculating the generalizing indicator; expert assessments–when de termining factors of influence on the internal and external environment of an industrial enterprise; multidimensional scaling–when calculating a complex indicator of the potential for innovative development of an industrial enterprise. findings. The methodological foundations for assessing the potential for innovative development of an industrial enterprise have been formed using an integrated approach to assessing its innovative development, which, unlike existing approaches, includ ing assessing the financial condition of an enterprise and evaluating the internal and external factors of innovative activity of a business entity, makes it possible to substantiate a strategy for innovative development of an industrial enterprise. It is proposed to evaluate the …