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The impact on self-esteem of activating self-doubt was investigated in three studies. Individuals with enduring high self-doubt were expected to be more threatened by an experimental induction of self-doubt (modeled on the ease of retrieval paradigm) than individuals low in enduring self-doubt, and their self-esteem was predicted to decline. The predictions were supported when self-esteem was measured postexperimentally (Experiment 1) and when it was measured both pre- and postexperimentally (Experiment 2). There was no comparable loss in self-esteem for individuals low in self-doubt. A third experiment explored the phenomenology of low-self-doubt individuals and replicated the finding that their level of self-esteem was unaffected by the induction designed to produce doubt.