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Recent efforts in visible light communication over screen-camera links have exploited the display for data communication. Such practices, albeit convenient, have led to contention between space allocated for users and content reserved for devices, in addition to their visual anti-aesthetics and distractedness. In this paper, we propose INFRAME++, a system that enables concurrent, dual-mode, full-frame communication for both users and devices. INFRAME++ leverages the spatial-temporal flicker-fusion property of human vision system and the fast frame rate of modern display. It multiplexes data onto full-frame video contents through novel complementary frame composition, hierarchical frame structure, and CDMA-like modulation. It thus ensures opportunistic and unobtrusive screen-camera data communication without affecting the primary video-viewing experience for human users. Our prototype and experiments …