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Sustaining and improving passengers’ loyalty has become an effective strategy for the development of bus priority. Passengers’ loyalty towards public transportation could be generally assessed in both attitudinal and behavioral levels. Thus, in this context, spuriously loyal passengers could be characterized by attaching a relatively low level of attitude to public transit users who have high behavioral patronage. Due to the lack of attitudinal preference, these passengers have the potential to turn to alternative transportation modes. Therefore, their loyalty should be better assessed, and targeted approaches should be provided to maintain the market share. This paper adopted a cross-classification framework to divide bus riders by considering different levels of loyalty in both attitudinal and behavioral dimensions. The framework led to four specific segments of passengers, and spurious-loyalty users were identified by …