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People use language to shape each other9s behavior in highly flexible ways. Effects of language are often assumed to be “high-level” in that, whereas language clearly influences reasoning, decision making, and memory, it does not influence low-level visual processes. Here, we test the prediction that words are able to provide top-down guidance at the very earliest stages of visual processing by acting as powerful categorical cues. We investigated whether visual processing of images of familiar animals and artifacts was enhanced after hearing their name (e.g., “dog”) compared with hearing an equally familiar and unambiguous nonverbal sound (e.g., a dog bark) in 14 English monolingual speakers. Because the relationship between words and their referents is categorical, we expected words to deploy more effective categorical templates, allowing for more rapid visual recognition. By recording EEGs, we were …