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Congestion pricing is seen as an effective policy to address network congestion. In such policies where money, people and authorities are involved, the success generally depends upon two factors: equity (being fair) and acceptability (to both people and authorities). The primary concern is the equity, for which “tradable credit scheme (TCS)” has been introduced and extensively studied in the literature. Nevertheless, due to the complexity of the trading schemes, the TCS has yet to find any foot in the real world. To this end, a novel idea of rewarding has substituted the trading component to be known as toll-and-subsidy scheme (TSS). The idea is to charge the drivers on some roads (toll) while rewarding them to use other alternative-and perhaps underutilized-roads (subsidy). The research of the TSS is in its infancy stage. The problem to be tackled in this study is as follows: given a set of roads constituting a cordon …