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The topicality. At the present stage of economic development, the search for modern methods and tools for managing business processes, based on the principles of adapting business processes to changing conditions, is becoming important in increasing the competitiveness of enterprises in the regions, constantly improving through the use of innovative technologies in their management. Service enterprises react very quickly to changes and new challenges, which are characterized by a significant level of dynamism, a variety of services offered on the market, and intense competition. Therefore, innovations are transformed into a decisive factor in determining new technologies for managing business processes of enterprises in the service sector of the regions (hotel and restaurant business, tourism and other types of economic activity). The aim of the study is theoretical and methodological …