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A growing interest in entrepreneurship is a result of, on the one hand, its nature, which evolves and is reflected in new forms and expressions, and, on the other hand, the fact that entrepreneurship is a key factor ensuring economic growth, improving the competitiveness of economies and increasing the prosperity of local and regional communities. However, in a rapidly changing business environment, ready-made prescriptions are increasingly failing. This necessitates mental effort and out-of-the-box thinking. That is why there emerge a growing number of projects with an aim to stimulate outstanding individuals to set up a business. One of them is the project “Acceleration of business support ecosystem”(ACCESS), which was co-financed under the Interreg VA Lithuania-Poland 2014–2020 Programme. ACCESS strengthens entrepreneurial initiatives by improving business support services in Kaunas and Marijampole region on the Lithuanian side, as well as Suwalki and Bialystok sub-regions in Poland. One of the many results of the project is the creation of two publications on theoretical and practical aspects of setting up and running a business. These publications aim to encourage people of all ages to try to start a business, while providing them with the knowledge and skills to reduce the possibility of failure. Entrepreneurs, before embarking on their brave activities, should check whether their product or service will meet the needs of potential customers. This attitude will definitely allow them to avoid risks associated with investing time and money in creating a product or service that no one will be interested in. For that reason the book contains …