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Cloud Computing is an emerging computing paradigm. It shares massively scalable, elastic resources (e.g., data, calculations, and services) transparently among the users over a massive network. The Cloud market is growing rapidly and bringing up numerous research challenges. This paper provides a landscape of Cloud Computing and its research challenges, especially considering the areas of service selection, quality assurance of Cloud services, and trust establishment in Cloud environments. As the latter is known to be one of the major challenges of Cloud Computing, We also provide an overview of the important aspects that need to be considered when integrating trust and reputation concepts into Cloud Computing.