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Factors governing human preference for artwork have long been studied but there remain many holes in our understanding. Bearing in mind contextual factors (both the conditions under which the art is viewed, and the state of knowledge viewers have regarding art) that play some role in preference, we assess in this paper three questions. First, what is the relationship between perceived similarity and preference for different types of art? Second, are we naturally drawn to certain qualities-and perhaps to certain image statistics-in art? And third, do social and economic forces tend to select preferred stimuli, or are these forces governed by non-aesthetic factors such as age, rarity, or artist notoriety? To address the first question, we tested the notion that perceived similarity predicts preference for three classes of paintings: landscape, portrait/still-life, and abstract works. We find that preference is significantly correlated …