作者
Xiaofei Zhang, Xitong Guo, Kee-hung Lai, Feng Guo, Chenlei Li
发表日期
2014/1/1
期刊
Telemedicine and e-Health
卷号
20
期号
1
页码范围
39-46
出版商
Mary Ann Liebert, Inc.
简介
Background: Mobile health (m-health) services are becoming increasingly popular in healthcare, but research on m-health adoption is rare. This study was designed to obtain a better understanding of m-health adoption intention. Materials and Methods: We conducted an empirical research of a 481-respondent sample consisting of 44.7% women and 55.3% men and developed a modified theory of reasoned action (TRA) model by incorporating the nonlinearities between attitude and subjective norms and the moderating effect of gender. Results: The results indicate that, based on the study population in China: (1) facilitating conditions, attitude, and subjective norms are significant predictors of m-health adoption intention; (2) the model including the nonlinearities enhances its explanatory ability; (3) males enjoy a higher level of m-health adoption intention compared with females; (4) the modified TRA model can …
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