作者
Mohamed Intan Salwani, Govindan Marthandan, Mohd Daud Norzaidi, Siong Choy Chong
发表日期
2009/6/5
期刊
Information management & computer security
卷号
17
期号
2
页码范围
166-185
出版商
Emerald group publishing limited
简介
Purpose
–
Based upon the E‐VALUE model developed, this paper aims to investigate the impact of e‐commerce usage on business performance in the tourism sector.
Design/methodology/approach
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A cross‐sectional survey is carried out on 165 Malaysian firms involved in the tourism sector (hotels, resorts, and hospitals engaged in health tourism) through the use of a structured questionnaire.
Findings
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The structural equation modeling results indicate that technology competency, firm size, firm scope, web‐technology investment, pressure intensity, and back‐end usage have significant influence on e‐commerce usage. Among these variables, back‐end integration is found to function as a mediator. E‐commerce experience (in years) is found to moderate the relationship between e‐commerce usage and business performance.
Research limitations/implications
–
The paper focuses on the tourism sector in …
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