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With the increasing interdependence among energies (e.g., electricity, natural gas and heat) and the development of a decentralised energy system, a novel retail pricing scheme in the multi-energy market is demanded. Therefore, the problem of designing a customised multi-energy pricing scheme for energy retailers is investigated in this paper. In particular, the proposed pricing scheme is formulated as a bilevel optimisation problem. At the upper level, the energy retailer (leader) aims to maximise its profit. Microgrids (followers) equipped with energy converters, storage, renewable energy sources (RES) and demand response (DR) programs are located at the lower level and minimise their operational costs. Three hybrid algorithms combining metaheuristic algorithms (i.e., particle swarm optimisation (PSO), genetic algorithm (GA) and simulated annealing (SA)) with the mixed-integer linear program (MILP) are developed to solve the proposed bilevel problem. Numerical results verify the feasibility and effectiveness of the proposed model and solution algorithms. We find that GA outperforms other solution algorithms to obtain a higher retailer’s profit through comparison. In addition, the proposed customised pricing scheme could benefit the retailer’s profitability and net profit margin compared to the widely adopted uniform pricing scheme due to the reduction in the overall energy purchasing costs in the wholesale markets. Lastly, the negative correlations between the rated capacity and power of the energy storage and both retailer’s profit and the microgrid’s operational cost are illustrated.