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Participation in and adding content to social tagging tools is important for these tools to achieve their purpose of classifying and organizing information. Users of social tagging tools are driven to participate and add tags by extrinsic and intrinsic motivation. Extrinsic motivation is dominating research as a main predictor of why users use information systems. Social tagging tools, as a subset of social media tools, are distinguished by their unique social aspect that makes intrinsic motivation a potential driver for users to add tags to content. Intrinsic motivation, when applied to social tagging tools, could entail many shades that represent different users’ motives for using such tools. In this paper, we add a rich concept of intrinsic motivation to include hedonism as a main predictor of users’ behavior on social tagging tools. We empirically validate a previously proposed theoretical model of three dimensional concepts of …