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Background. A significant gap exists in the United States between ambitious regulatory goals requiring firms to introduce hybrid and electric vehicles, and consumer adoption of these technologies to date. However, the interventions required to close this gap are not obvious due to the complex feedbacks and time delays that govern alternative fuel vehicle (AFV) diffusion.

Purpose. The purpose of this article is to introduce Driving the Future (DtF), a free, web-based management flight simulator to explore the effects of automaker strategies and public policies on the US automotive market.

Method. We develop a behavioral, dynamic model portraying multiple automobile and fuel types, fueling infrastructure, and consumer choices, enabling users to rapidly experiment with how a wide array of decisions and assumptions shape the dynamics of AFV diffusion out to 2050.

Results. We describe how the simulator can be used …