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Innovations in transportation and communications technologies influence the development of cities and how people move through them. Since the widespread adoption of smartphones, mobility and information and communication technology (ICT) have become increasingly interconnected, and there may be a possibility for mobile technologies to nudge, or influence, individuals to travel using sustainable, and collective modes. It remains unclear whether social, financial, or ICT incentives would be effective to nudge the use of sustainable modes. The objective of the study is to understand the reasons affecting modal choices and how the use of ICTs and personal opinions and attitudes influence the decision-making process. A discrete choice model is used to consider five transportation alternatives including three single modes, namely bicycle, transit, and car, and two multimodal possibilities, bicycle and transit as …