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Fuel Cell Vehicles (FCVs) are now approaching wider spread consumer adoption, with some of the largest OEMs having released or about to release commercial products. However, research into consumer perceptions of FCVs has been extremely limited to date. This paper investigates automotive early adopter attitudes toward FCVs by performing interviews with high-end BEV owners. This sample was chosen as based on a preceding study it was expected that these adopters would have a greater level of awareness and knowledge of FCVs compared to the general population. It was expected that this would lead to more insightful results. In this study 5 consumer barriers to FCV adoption emerge. These are; the lack of hydrogen infrastructure, the source of hydrogen, the inability of FCVs to be recharged from home, cost issues and also concerns about hydrogen safety. This paper goes on to make …