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Fuel cell cehicles (FCVs) have clear societal and environmental benefits and can help mitigate the issues of climate change, urban air pollution and oil dependence. In order for FCVs to have the biggest impact on these issues they need to be employed in large numbers. First, though, they need to be adopted by consumers. Their acceptance depends on positive consumer attitudes towards the vehicles. Currently there is a limited understanding within the literature on how consumers perceive FCVs and what the likelihood of adoption by consumers would be, despite significant governmental and organisational investments into the technology. Therefore this study assesses consumer attitudes towards FCVs in the United Kingdom. 81 persons drove a Hyundai FCV at the Low Carbon Vehicle Event in September 2015 of which 30 took part in this study. The results show that at present FCVs are perceived mostly as …