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This study examines how a university’s support impacts students’ entrepreneurial intentions and finds that entrepreneurship education, concept-development support, and business-development support increase such intentions. The university role is critical to the growth of entrepreneurial intentions, and we argue that an individual’s decision in favor of or against becoming an entrepreneur depends on the multi-level context provided by the university. Our findings suggest that students perceive the education and concept-development support (educational and cognitive) from their universities as highly influential on their entrepreneurial intentions. We conclude that a multi-level perspective offers a meaningful understanding of entrepreneurship and offer suggestions for university management and policy-makers for enhancing entrepreneurship. A sample of 805 undergraduate students in universities in Pakistan took …