作者
Shumaila Yousafzai, John Pallister, Gordon Foxall
发表日期
2009/5/1
期刊
The Service Industries Journal
卷号
29
期号
5
页码范围
591-605
出版商
Routledge
简介
Trust has been identified as the key to e-commerce because it is crucial wherever uncertainty and interdependence exist. The strong association between a high level of trust and the banking sector has not yet been fully translated in the electronic world. The aim of this article is to develop and validate a multi-dimensional model of trust for Internet banking. The data are collected through 441 Internet banking users of Halifax Bank of Scotland. Findings suggest that trust and perceived risk are direct antecedents of intention, and trust is a multi-dimensional construct with three antecedents: perceived trustworthiness, perceived security, and perceived privacy.
引用总数
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学术搜索中的文章
S Yousafzai, J Pallister, G Foxall - The Service Industries Journal, 2009