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Technology integration into business domains (techno-centricism) is a century old phenomenon, though the defining technologies of decades differ by incorporated innovations, prevalent principles, processes and defined nomenclatures. Within these technologies subsides the scope of future business strategies and performance enhancements of inbuilt systems and processes. Contemporary marketing function incorporates sizeable technology into mainstream operations and presents an added advantage for brand promotion. This paper aims to document the insights of Artificial Intelligence (AI) ecosystem and embedded technologies in aiding marketing process and organizations. Further it attempts to explain the AI-marketing nexus and build a basic understanding of how their fusion is the future of successful business organizations.