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54 to do that is to patronize them, to pay them for it. Obviously, when it comes to the world’s most celebrated artists, this has only been available to very rich collectors. Therefore our objective is to take this to a wider context and a broader audience. The artists with whom we work love this model because they can make their work more accessible. At the same time, this model allows the public to engage in discussions on contemporary art in a way that they couldn’t before.