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On October 25, 2018, the auction house Christieʼs in New York sold a print on canvas titled Portrait of Edmond de Belamy (2018) 1 by the artistsʼ collective Obvious for $432,500—over forty times its pre-sale estimate of $10,000. Although both the artwork and the artists were practically unknown before the sale, 2 the portrait was sold in less than seven minutes to an anonymous phone bidder and for four times the price of any of the other artworks included in the auction, among which were a print by Andy Warhol and a bronze sculpture by Roy Lichtenstein. One reason for this spectacularly swift