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The major retrospective of Damien Hirst's work that Tate Modern is holding this year currently includes an additional, uninvited and somewhat invisible artwork by another artist. All Hall Damien Hirst!(2012)(1) is an augmented reality (AR) installation by Tamiko Thiel that actually questions Hirst's status and his role in the art market: Thiel created a digital collage that portrays Hirst as a holy figure surrounded by a cascade of gold coins, and added it as a content layer to Layar, a popular augmented reality browser. Using this application and a mobile device connected to the Internet, visitors to Tate Modern can view the artwork Thiel created through the screen of their smartphones or tablets as if it were placed inside the hall of the museum. The artwork thus becomes integrated into the exhibition space without the knowledge, consent or control of the institution.