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Internet has led to radical changes in commercial relations and especially in consumer buying habits. Considering the peculiar characteristics of Internet shopping, it is difficult to engender consumer online trust and consumer face an adverse selection problem when having to choose the best web site to buy from. This problem may be mitigated by signaling the high-quality and good behavior of the e-vendor or by consumer satisfactory experiences. As gender can make differences in the decision-making processes of individuals, the purpose of this study is to find out if there are gender differences regarding the effect of three specific signals of quality—service quality, warranty, and security and privacy policies– on e-satisfaction and e-trust, and on the relation between satisfaction and trust. The research questions were tested using information gathered from Spanish online buyers and using structural …