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Recent studies have proposed the use of experiments to guide software development in order to build features that the user really wants. Some authors argue that this approach represents a new way to develop software that is different from the traditional requirement-driven one. In this position paper, we propose the discipline of Hypotheses Engineering in comparison to Requirements Engineering, highlighting the importance of proper handling hypotheses that guide experiments. We derive a set of practices within this discipline and present how the literature has tackled them up to now. Finally, we propose a set of research questions that could guide future work towards helping practitioners.