作者
Jiyoon Lee, Min Ho Ryu, Daeho Lee
发表日期
2019/5/1
期刊
Journal of Retailing and Consumer Services
卷号
48
页码范围
7-15
出版商
Pergamon
简介
With the development of the smartphone and mobile Internet, a platform-based mobile payment service has emerged that can handle all banking services with a smartphone alone. In the meantime, many studies have been made on the analysis of new emerging financial technologies. However, most studies have analyzed financial technologies from the consumer perspective, and there has been no analysis of the intention to accept the financial technology in terms of retailers. This study analyzes the factors affecting financial technology adoption from consumer and retailer perspectives respectively, and suggests an integrated model in which each adoption influences each other's demand from the perspective of the two-sided market.
引用总数
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