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Due to the incompatibility of mobile device platforms such as Android and iOS, apps have to be developed separately for each target platform. Cross-platform development approaches based on Web technology have significantly improved over the last years. However, since they do not lead to native apps, these frameworks are not feasible for all kinds of business apps. Moreover, the way apps are developed is cumbersome. Advanced cross-platform approaches such as MD2, which is based on model-driven development (MDSD) techniques, are a much more powerful yet less mature choice. We discuss business implications of MDSD for apps and introduce MD2 as our proposed solution to fulfill typical requirements. Moreover, we highlight a business-oriented enhancement that further increases MD2's business practicability. We generalize our findings and sketch the path towards more versatile MDSD of apps